Starting as a Senior Graphic Designer, and later growing to an Art Director position. At Desert Schools I had the chance to come up with concepts and execution for the brand. Expanding the font family and synthesize the color swatch, participated in photo and video shoots, leaded creative concept, shot list and storyboards.
As part of the role, I also reviewed all the visuals to assure quality and consistency.
I was also part of the renaming process. Helped introduce the orange as a new brand color to bring warmth and the lower case to be more friendly.
October 31, 2017